Founded in 1995, Cello^® Pens is India's most recognized stationery brand and the leading manufacturer and distributor of writing instruments. Cello^® started its journey in 1995 by manufacturing & marketing wide range of classic ball pens with imported tips and German inks. Focusing on innovation, high quality pens and leading edge technologies, Cello soon became India’s most loved writing instruments brand over the years. In December, 2015, the French stationary major BIC^® acquired 100 percent ownership in Cello^® writing and the company was renamed as "BIC Cello (India)".